Contextual advertising is one of the most effective ways of target audience attraction to your web site. The advertiser defines for which keywords his ad will be displayed and when a user enters one of it into a search engine, there is the advertiser’s web site in search results. At the same time the advertiser pays not for displays of the advertising links but only for clicks which were made by users.
Contextual advertising allows to attract only target audience on the site and to pay only for result instead for quantity of displays. The number of clicks an ad unit receives divided by the number of times the ad unit is shown (impressions) CTR on the average is 3-4 %, but it can amount to 30-40 %.
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