E-mail marketing is not a spam. Recipient is not enforced to get the annoying and unnecessary information about Viagra or «bodyguards for an hour». The E-mail marketing is a sending of letters to targeted recipients, whose interests and/or requirements exactly coincide with the letter subjects. Except the information about own products and services, targeted mailings can contain newsletter – graphically performed news or other company info massages the with addition of interactive elements.
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