Mobile marketing

Mobile marketing is a construction tool of communication with the consumer by means of mobile technologies - SMS, MMS, WAP, Java, IVR and so on. One of the basic mobile marketing characteristics is an interactivity which allows to achieve good results in brand-communication. This kind of marketing is perfect for introducing of new goods or services on the market, and also for loyalty increasing to already existing services or products. Using mobile technologies in combination with network or traditional advertising tools allows to achieve more efficiency in communication decisions.

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