07.07.2008
Click! Or you will regret …

World Web Studio forces users to click in large quantities on a banner

Not all banners equally clickable — while CTR (an indicator of clickability=quantity of clicks /quantity of displays) a banner within 0,2-0,4 % is considered all an excellent indicator, CTR stream video banner created by World Web Studio within the limits of Index-Bank advertising web-campaign has been fixed at level of 0,95 %. 

"A video banner — new carrier format for UAnet. In many respects it explains the high interest of users. The video banner is one of the newest formats of rich-media banners. Its ability simultaneously involve acoustical and visual channels of perception allowing considerably raise memorability of the transferred information in comparison with usual animated or static banners", — the leader and founder of World Web Studio Maxim Gaev speaks.

While video banner viewing the video loading on the computer of the user is not required — the content transfer is going in stream mode. To begin video banner viewing it is necessary to click on a static picture of a banner with a sign «» or on a similar sign in the left bottom corner of a banner. The choice of data transmission speed is automatic therefore the user receives the video of high quality available at its connection speed.  

"The video banner makes process of data accessing handier to user — video viewing demands less efforts than text reading. Thus, some seconds of video can contain the message which could occupy some pages of the text", — the Managing Director of World Web Studio Nataly Budkevich speaks.

Besides, at use of video banners in communication campaigns there is a possibility to estimate efficiency of the given carrier more precisely — on the basis of data about duration of video banner viewing, it is possible to judge about interest of the user in this or that brand.

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