Search marketing: search optimization and search promotion

An Internet active consumer (there are already 10 million consumers in Ukraine) makes a decision about purchasing on the basis of information about the product found in the web - technical characteristics, sale conditions and consumer feedbacks. Search for this information determining, as a result a user’s preference, begins in a search engine. Therefore search marketing (web site search optimization and search promotion) today becomes one of the key factors of sales growth, new client attraction and increasing brand recognition.

To be on the first page of results at a search engine a web site should have the unique content, also its pages should be optimized according to a search engine and be indexed by search bot spiders, and have the developed reference environment.

Search optimization - a structure, code and content change which helps a search engine to index correctly the web site. It holds one time at the initial stage and gives an immediate result: relevance promotion of users’ requests and improvement of positions in search delivery. Search promotion - is a range of works aimed to influence the ranging external factors. It raises trust of search engine to a web site and as a result promotes it to the leading positions in search delivery, but it demands several months of target influence. The effect from correctly held search promotion is maintained for a long time, and investments supporting this result are insignificant. In order to quickly advertise your goods or services and attract visitors to the web site, you should use banner or contextual advertising..

Order search optimization and search promotion