The social media (blogs, forums, networks, online-community and platforms) is attractive due to the possibility of easy communication and special attention to your person. Millions of users spend a lot of time on reading, writing and commenting their own and others’ thoughts and feelings. Brands cannot ignore this reality and consciously give up its presence in the new media – you will be discussed and commented without your will. We know how to correctly use this communication channel in order to achieve a resonance and involvement of users.